GfK Login – How to Do It
Are you looking for information on the GfK Login? If so, you have come to the right place. GfK has two different logins so you should make sure that you are going to the correct one.
GfK Login #1
The first login is for GfK clients. If you don’t think this is the correct login you are looking for, take a look at the second login to see if that better fits your needs.
Information Needed
URL: https://gfkconnect.gfk.com/_layouts/gfkclientportal/signin.aspx
Username
Password
If the picture below looks familiar, click the link above to log into the site.
GfK Login #2
The second login is for GfK clients with StarTrack accounts. If neither of the pictures look familiar or your login information doesn’t work, please contact GfK on their official site.
Information Needed
URL: https://startrack.gfkrt.com/portal/default.aspx
User
Password
If the picture below looks familiar, click the link above to log into the site.
About GfK
The GfK SE, established in 1934 as Gesellschaft für Konsumforschung (Society for Consumer Research) is Germany’s largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard.
In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world.
In May 2008 it acquired an equity stake in Deep-Packet Inspection company Qosmos in order to track and monitor Internet usage for marketing research.
In December 2011, GfK acquired Knowledge Networks, based in Palo Alto, California the United States, which does online research for consumer products and services, pharmaceuticals, retail, media, and public policy. KN’s Dimestore platform offers unique platform for measuring the effectiveness of digital ad campaign with simple surveys of streaming video ads, that also allows real-time reporting.
In 2010, the company was the fourth-largest market research company by revenue.
In December 2016 the capital firm KKR announced an offer to take over the majority of GfK SE’s shares.